About us

We are a team of researchers at the Hebrew University in Jerusalem, seeking to develop cutting-edge technological research solutions that implement the principles of discourse analysis. We believe that text - the most basic form of human communication, expression and transfer of information - can be understood best when incorporating context, subjective perspectives. As such, our analytical tools provide a springboard for research in a wide number of fields, including discourse analysis, political communication, political representation, public diplomacy and marketing.